Should You Ditch Chrome for OpenAI’s New Browser?

*Get the 10 Marketing Research Prompts for Atlas:* https://clickhubspot.com/ebp
Ep. 373
Is Atlas the Chrome killer? Not so fast.
Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to automate tasks, why bringing memory online could fundamentally change your web experience, and the real-world marketing hacks you can pull off with agentic browsers right now.

Mentions
Atlas https://chatgpt.com/atlas/

Timestamps
00:00 ChatGPT Atlas: Chrome Killer?
04:39 Context-Aware Agent Example
08:31 Chat vs Manual Actions
10:05 AI-Powered Customer Simulation
14:51 ChatGPT Enhances Web with Memory
15:43 AI Tools: Google Vs. Competitors

Credit to : Marketing Against the Grain

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